Paul Novak, executive director of lodging at real estate private equity firm Whitman Peterson, which invests in outdoor lodging brand AutoCamp, said he doesn't foresee segmentation ever going away.
"It might be blurred a little bit between business transient and pleasure transient only because of the fact that people are working [remotely] at hotels and taking advantage of the leisure. The question then becomes, 'is that a business traveler or a leisure traveler?'" he said. "But there's clear definition of group business, of the pure business transient and of pleasure transient."
Novak added that each customer in a segment has different requirements for the same hotels.
"A business transient guest is not necessarily looking for or expecting the same thing that the group traveler is," he said. "I don't see how it ever goes away."
